Authenticity – a business principle #19416

Authenticity in business – The key to any lifetime of a business is for the owners to be genuine and authentic. For you to have people want to spend their commercial (and some personal) time with you and your business, these days people stay where the owner is an authentic individual.

How to be authentic with so many competing needs?

Being authentic is all about knowing who you are, why you do what you do and why you don’t do the things you should or could do.