Action is underrated – in your business to take action you first must understand the milestone it relates to. For examples – if you are looking to build a client base – every single little action you take – every single little communication you implement – must take you towards this outcome.
I have many clients who completely understand this and some who do not at all.
When you set out to reach a very clear outcome – ensure that each time a decision about how you behave in every circumstance is in front of you – that you apply your mind to the outcome you are aiming for before making the decision.
This process is the difference between having a strategy on paper and implementing one.