Why do you own a business?

As someone who comes across many people in his day to day life who own businesses, I am intrigued as to the “why” factor.

Why do you own your business and what is it going to do for you?

This is where I start my conversations with people who do in fact own a business of their own. Why do I start here? Well simply put this is in fact the beginning.

We all have a reason to make a living – some make that living quite happily in paid employment and move from the relative security of one job to the relative security of another. Others of course work their way up the tree as it were to the decision making table and carve out strong careers in management and leadership roles.

Then there is me and you – we decide for whatever reason – there is no need for us to work for someone else and we take on the role of MD of our own business and brand.

Why oh why do we do this? The answer to this question is linked directly to the success you will have as a business owner. How can it be related – simply put – the clearer the reason why you are in business – the crystal clear goal you have set for self as a business owner – the closer you are to achieving it.

Clarity is king.

When you know right down deep inside of yourself what your reason for being is, you will then know what actions will take you towards that reason and what actions you will avoid as they will take you away from that goal.

Goal setting is for those of course who decide they deserve what they want from life.

Stay tuned for part two of this story when we move to – how to set your lifestyle goal clearly for you and your family.


Until then – Geoff McDonnell – here to help – gmcdonnell@be.com.au



Anchoring your actions to your strategy

Being in business moves past the one time chance – the one tie contract that gets you going. When you then employ your first person – then your second and then your third – you are into it. You are responsible.

Once you are at this point – the decision you then make is – why am i here?

Once this is clear to you and you are also fully aware of the timeframe you have to reach the goal – you can then link each action to the destination of the goal.

The way you behave – the values you hold fiercely to yourself – will then give you the anchor you need to link all you do to your strategic outcome – linking to your lifestyle goal.


Getting it done

Action is underrated – in your business to take action you first must understand the milestone it relates to. For examples – if you are looking to build a client base – every single little action you take – every single little communication you implement – must take you towards this outcome.

I have many clients who completely understand this and some who do not at all.

When you set out to reach a very clear outcome – ensure that each time a decision about how you behave in every circumstance is in front of you – that you apply your mind to the outcome you are aiming for before making the decision.

This process is the difference between having a strategy on paper and implementing one.



Consulting breakthroughs

I was consulting today with a key client of ours – the focus of the attention was on moving them from one long held position to another. This process – when you are dealing with long held beliefs – is often times challenging.

The breakthrough came when the owners could see that the proving ground they were standing on was not proven. Once a business owner can look very closely at this reality and know it must change – then the movement forward can occur.

Am I really in business for myself?

When looking at your business, perspective is your frame of reference.

  • Your business is not life and death
  • Your business will not live or die based on the amount of time you dedicate to it.
  • Your business will not kiss you goodnight, tuck in your children at night or kick the winning goal for your team.

Business is business – yes it is. But life is for living, growing, learning and living up to your potential – which is endless.

If it was easy everyone would be doing it

When you set out to be in business for yourself did it look like this? Did you sit down and say this is going to be what my life looks like without the boss around my shoulders all the time?

When you stop and think about the business you’ve created, or let’s face it, the job you created for yourself, do you ever think, “what can I do to get things back on the course I created when I set out?”

What you can do to get things back on track

Here are some actions you can take right now to move you back to where you wanted to be:

  1. Agree with yourself that you want this business to be a business. Or concede that you bought yourself a job and stop feeling bad about it – and start enjoying it.
  2. If you are keen to have a business, set down the clear lifestyle goal you have. That is, “what will this business give me, what does my life look like?”
  3. Draw this picture every single day, either in actual pictures or in the most vivid word picture you can make. Do it every day – otherwise admit it is a job and enjoy it.
  4. Once this is crystal clear for you, make yourself accountable. A goal shared is a goal that will and can be achieved. If you don’t share it then “the same old lawbreaker, you” will simply do all they have done in the past and not change a thing. Share with someone who will support you and care enough to call you on the activities you are doing.
  5. Now complete a section of your business plan. One that you will look at every day. This plan needs to be an action plan – small steps every single day.  Complete the section that tells anyone who wants to know why your business is in business.
  6. In the first four days, take one action in your plan that is different to what you have been doing previously.
  7. Do this for another four days and another four days. Soon it will be “first nature” to operate this way.

If you need some help with how to write a business plan, Business Essentials is happy to help. But there is absolutely nothing wrong with having a crack on your own. Nor is there anything wrong with putting your hand up for help.