Being in business moves past the one time chance – the one tie contract that gets you going. When you then employ your first person – then your second and then your third – you are into it. You are responsible.
Once you are at this point – the decision you then make is – why am i here?
Once this is clear to you and you are also fully aware of the timeframe you have to reach the goal – you can then link each action to the destination of the goal.
The way you behave – the values you hold fiercely to yourself – will then give you the anchor you need to link all you do to your strategic outcome – linking to your lifestyle goal.
Action is underrated – in your business to take action you first must understand the milestone it relates to. For examples – if you are looking to build a client base – every single little action you take – every single little communication you implement – must take you towards this outcome.
I have many clients who completely understand this and some who do not at all.
When you set out to reach a very clear outcome – ensure that each time a decision about how you behave in every circumstance is in front of you – that you apply your mind to the outcome you are aiming for before making the decision.
This process is the difference between having a strategy on paper and implementing one.
I was consulting today with a key client of ours – the focus of the attention was on moving them from one long held position to another. This process – when you are dealing with long held beliefs – is often times challenging.
The breakthrough came when the owners could see that the proving ground they were standing on was not proven. Once a business owner can look very closely at this reality and know it must change – then the movement forward can occur.